Vol. 2024 No. 5 (2024): Social Sciences

Articles

• Marketing Communication Strategies for Used Car Purchase Intention: A Case of ABC Automobile Company

  Zhang Yang, Noppawan Wisedsind, Jirapong Ruanggoon

  CiM14

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• The Impact of Planned Behavior and Entrepreneurial Education on Entrepreneurial Intention among Accounting Students of Nanning University

  Yan Qi

  CiM28

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• The Effect of Job Burnout on Teachers’ Turnover Intentions in Primary and Secondary Schools - The Case of Aksu District

  Longke Wang, Chonlakan Benjasak, Trairong Swatdikun

  CiM20

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• Digital Marketing Transformation Strategies of Traditional B2B for Training and Consulting Enterprise

  Zhao Yong

  CiM19

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• Effect of Service Quality on Customer Loyalty in the Fast-Food Industry: A Perspective from University Students in Hangzhou City, Zhejiang Province, China

  Liu Yiming, Jirapong Ruanggoon, Nitidetch Koohathongsumrit

  CiM05

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• Strategic Performance Management: A Case Study of Company A’s Response to the Competitive Environment

  Wang Zhongling, Jirapong Ruanggoon, Sittichai Farungthong

  CiM12

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• The Influence of Perceived Value on the Purchase Intention of New Energy Vehicle Consumers: Empirical Evidence from Nanjing, China

  Shubham Pathak, Yunke Zhaung

  CiM01

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• The Impact of Quality of Work Life on Job Performance: A Case of Central State-Owned Commercial Banks in Nanning, China

  Yiqian Chen, Trairong Swatdikun, Varaporn Permpanitnukul

  CiM22

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• The Impact of Intangible Assets on Capital Structure: An Empirical Data of Thai Listed Companies

  Xining Xu, Trairong Swatdikun, Xiaoque Chen

  CiM23

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• A Model of Employee Happiness among Researchers in Beijing M Medical Research Center

  Li Jian, Jirapong Ruanggoon, Noppawan Wisedsind

  CiM06

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• Exploring Customer Loyalty in the Department Store Retail Setting: A Comprehensive Study of ABC Shopping Mall

  Wang Xinran, Noppawan Wisedsind, Jirapong Ruanggoon

  CiM13

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• The Impact of Strategic Training and Development on Work performance: Empirical Evidence from Technical Colleges, Wuhu, China

  Yanchun Liu, Trairong Swatdikun, Varaporn Permpanitnukun

  CiM21

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• A Study of Deming Quality Cycle Model Affecting Employee Performance Management

  Lei Juanjuan

  CiM10

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• Strategic Analysis and Competitive Advantage Strategies for A Leading Information Security Enterprise: A Case Study of Q Technology Company

  Qiu Liyuan, Jirapong Ruanggoon, Chayoot Wana

  CiM09

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• The Impact of Logistics Service Quality on Customer Satisfaction: A Case of Jingdong Mall in Xiamen City, China

  Fan Juan, Shubham Pathak

  CiM27

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• Human Resource Management Practices in Small and Medium-Sized Enterprises in Jining City

  Zhao Yanyan, Jirapong Ruanggoon, Chayoot Wana

  CiM17

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• An Analysis of Employee Turnover Intention in the Airport Catering Industry: A Case Study of HZ Company

  Wei Tongtong, Jirapong Ruanggoon, Tatchapong Settabutr

  CiM15

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• Digitalization of Human Resource Management: A Case Study of RM Company

  Liu Lufa, Jirapong Ruanggoon, Sookyuen Tepthong

  CiM07

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• The Nexus Among Organizational Justice, Job Performance, Job Satisfaction, and Employee Loyalty in S Company of the Museum Exhibition Industry

  Li Zhijian, Jirapong Ruanggoon, Chayoot Wana

  CiM11

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• Improvement of Financial Management: A Case of A Chinese Telecommunication Enterprise

  Yang Wenjing, Noppawan Wisedsind, Jirapong Ruanggoon

  CiM08

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• Post-Pandemic Resilience: A Study on the Adaptive Strategies of Construction Company in Xichang City, China

  Ni Gongtao, Jirapong Ruanggoon, Chayoot Wana

  CiM04

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• Consumers’ Preference and Willingness to Pay for Imported Milk in the Seven Administrative Districts of Shanghai, China

  Zhao Wei, Noppawan Wisedsind, Jirapong Ruanggoon

  CiM18

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