The Impact of Planned Behavior and Entrepreneurial Education on Entrepreneurial Intention among Accounting Students of Nanning University

Abstract

In recent years, the number of college graduates in China has been rising, and the entrepreneurship of college students can not only ease the employment pressure, but also promote the sustained growth of the economy. With the implementation of the national policy of “mass entrepreneurship and innovation”, how to carry out entrepreneurial education in colleges and universities has become a popular and critical issue. Based on the theory of planned behavior, this study analyzes the factors affecting the entrepreneurial willingness of accounting majors in Nanning College of Guangxi from the perspectives of entrepreneurial attitude, subjective norms, perceived behavioral control and entrepreneurial education. The study adopts quantitative questionnaire survey method, and utilizes descriptive statistics, correlation and regression analysis. The results show that entrepreneurial attitude, subjective norms, perceived behavioral control and entrepreneurial education positively affect students’ entrepreneurial intention. Specifically, the more positive entrepreneurial attitudes, the more supportive subjective norms, the stronger perceived behavioral control, and the more colorful entrepreneurship education in schools, the stronger entrepreneurial intentions of students. This study not only enriches the theoretical research in the field of entrepreneurship in China, but also provides an important theoretical basis for entrepreneurship education and related entrepreneurship guidance for accounting majors in colleges and universities. Therefore, colleges and universities should innovate the form of entrepreneurship education for college students, improve the construction of entrepreneurship education system, change students’ entrepreneurial attitudes from multiple perspectives, and create a favorable entrepreneurial atmosphere to enhance their entrepreneurial intention.