SWOT analysis for determining sustainability development strategy of the local enablers community, a social business ecosystem at Universitas Padjadjaran, Jatinangor, Indonesia

Abstract

Developing communities which involving agricultural commodities will need a comprehensive model and strategy which can consider the social and commercial aspects to ensure it is sustainable. The Local Enablers (TLE) is a community, an entity established as the model of the entrepreneur-coaching scheme designed to create social entrepreneurs, also known as the local genius, possessing collaboration, creativity, technology, and friendship as the value. The purpose of this research is to determine the following value such as (1) Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) at The Local Enablers community, a Social Business Ecosystem (2) SWOT analysis to aware of the current situation and existing business models, then determine the proper strategy at The Local Enablers. Data sources, collected from July to December 2018, obtained from Focus Group Discussion and in-depth interview with members and stakeholders of The Local Enablers communities at Universitas Padjadjaran, Jatinangor, West Java Province, Indonesia. Data were analyzed by identifying the internal and external factors that influence, thus looked for strength, weaknesses, opportunities, and threats, which are used to determine the sustainable development strategy for The Local Enablers by using SWOT analysis. The results showed the position of the TLE is in between EFE and IFE matrix. That position showed an appropriate strategy for the current existing of TLE. In addition, based on SWOT matrix and Space matrix determined a suitable strategy to be applied to TLE so that it continues to be in the quadrant 1 (aggressive), where a suitable strategy is a strategy on Strategy Opportunities.