Inferring Online Relationships from User Characteristics

Suwimon VONGSINGTHONG; Sirapat BOONKRONG; Herwig UNGER

doi:10.48048/wjst.2019.3541

Authors

Suwimon VONGSINGTHONG Information Technology and Management Department, Faculty of Business Administration, Krirk University, Bangkok 10220
Sirapat BOONKRONG School of Information Technology, Institute of Social Technology, Suranaree University of Technology, Nakhon Ratchasima 30000
Herwig UNGER Communication Network Department, Faculty for Mathematics and Computer Science, Fern Universität in Hagen, Hagen

DOI:

https://doi.org/10.48048/wjst.2019.3541

Keywords:

Diffusion, stochastic model, structural evolution, temporal behavior, user characteristics

Abstract

A new approach to understanding human online behavior in regard to psychological functioning is proposed through the developed user’s activity model incorporating the influences of social behavior, network, and content. Microscopic levels of user characteristics induced by personality traits were interpolated as interaction rules, whilst an unsupervised clustering algorithm was applied to penetrate the individual complexity. Temporal behavior of disparate users was mimicked, and streaming network data was generated and computationally analyzed. A comprehensive understanding of how individuality, friendship, and varying temperaments dramatically reshaped the networks was gained from insight synthesis of network properties characterized by small-world, scale-free, and centrality measures. Evidence illustrates that users with high extraversion possess high numbers of friends and spread massive information, while high conscientious and high intellect users are seriously discreet in accepting friends and often produce influential content. These results not only provide a wealth of challenges for product recommendation, network structure optimization, and design, but also are useful for the prediction of future network structural evolution.

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Author Biography

Suwimon VONGSINGTHONG, Information Technology and Management Department, Faculty of Business Administration, Krirk University, Bangkok 10220

Information Technology

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