1.
Zhang J, Praditsilp W. Horror Film’s Marketing Mix and its Effect on Revenues: Using Marketing Mix as Methodology Design. Sci. Tech. Soc. Sci. Proc. [Internet]. 2023Jun.19 [cited 2025Jul.18];2023(2):CiM01. Available from: https://wjst.wu.ac.th/index.php/stssp/article/view/25777