ZHANG, J. .; PRADITSILP, W. . Horror Film’s Marketing Mix and its Effect on Revenues: Using Marketing Mix as Methodology Design. Science, Technology, and Social Sciences Procedia, [S. l.], v. 2023, n. 2, p. CiM01, 2023. Disponível em: https://wjst.wu.ac.th/index.php/stssp/article/view/25777. Acesso em: 18 jul. 2025.