Purchasing Behaviors of Online Tutoring Courses of Senior High School Students in Extra-Large Schools in Nakhon Si Thammarat Province

Authors

  • Pimonpan Kwansud Business Administration Program in Innovation Management and Business Development, Walailak University, Nakhon Si Thammarat 80160, Thailand
  • Pongpan Compan Education Program, School of Liberal Art, Walailak University, Nakhon Si Thammarat 80160, Thailand

Keywords:

Purchasing behavior, Online tutoring courses, Senior higher education students

Abstract

This study has 3 main objectives: 1) Studying the purchasing behavior of online tutoring courses of high school students in a large special school in Nakhon Si Thammarat Province. 2) Studying the factors related to purchasing behavior. Online tutoring courses for high school students in extra-large schools in Nakhon Si Thammarat Province. The research results found that Most of the respondents were female. Currently studying in Grade 12 with a cumulative grade point average of 2.01 - 2.50 Currently studying at Thung Song School. Parents of the majority of respondents’ Occupation a state enterprise employees. The median income for most families is 15,001 - 25,000 baht. Students receive news about online courses through the YouTube channel. The reason for taking online tutoring is to review knowledge for exams in school. The cost of tutoring per course is 4,001 - 6,000 baht. Most choose to study Chemistry, Physics, and Biology.

 

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Published

2023-12-20

How to Cite

Kwansud, P. ., & Compan, P. . (2023). Purchasing Behaviors of Online Tutoring Courses of Senior High School Students in Extra-Large Schools in Nakhon Si Thammarat Province. Science, Technology, and Social Sciences Procedia, 2023(4), CiM13. Retrieved from https://wjst.wu.ac.th/index.php/stssp/article/view/25805

Issue

Vol. 2023 No. 4 (2023): Social Sciences

Section

Articles