Relationship between Smart Tourism Experience and Tourist Satisfaction: A Case Study of Guiyang, China

Abstract

The tourist business has changed and evolved in recent years due to advancements in science and technology, and one tourism model that has emerged is intelligence-based. With an emphasis on visitor happiness, smart tourism makes use of cutting-edge digital platforms and technologies to offer customized interactive services that significantly improve the entire traveler experience. This study, which used Guiyang City as its research subject, examined and explored the relationship between visitors’ satisfaction and smart tourism experiences using a large number of online questionnaires. Using statistical and quantitative analysis, the study came to the conclusion that smart tourism experiences are the main factors influencing visitors’ satisfaction. In order to improve the smart tourism experience and satisfy the changing demands of smart visitors, these findings will be helpful to all parties involved in Guiyang's tourism business. Generally speaking, clever travel.