The Relationship Between Experiential Marketing and Customer’s Satisfaction of Maternity center: A Case of X Maternity Center

Abstract

Experiential marketing focuses on the satisfaction of consumers’ spiritual and psychological needs, and customer’s satisfaction is an important indicator of the effect of experiential marketing. In this context, this paper takes the maternity center as the research background, selects the x maternity center as the research object, and studies the relationship between the 5 modules of experiential marketing and customer’s satisfaction. This study used convenience sampling to collect the data as an online questionnaire. The analysis shows that experiential marketing has a positive impact on customer’s satisfaction, among which the sensory experience has the greatest impact, while the associated experience is not obviously verified. It is hoped that the conclusions of this study can bring positive effects for more maternity centers to implement experiential marketing.