Tourists’ Satisfaction and Expectation on Smart Tourism in Shenghaijing Salt Well Scenic Spot, Zigong City, China

Abstract

The rapid integration of smart information technology and the tourism industry, driven by “Internet+”, has given rise to the development of smart tourism, making smart scenic spots a tourism boom. Therefore, this paper is based on the construction goals of smart scenic spots, analyzing tourists’ expectations and satisfaction during the tour, and whether it will guide tourists’ post-tour behavior, so as to improve the development of smart scenic spots. In this study, the smart factors that affect tourists’ expectations and satisfaction are studied through questionnaires, and areas that need attention are identified through IPA analysis to help the rapid development of smart scenic spots. Based on the above findings, tourists are more satisfied with the wisdom service of Shenghaijing Salt Well Scenic Spot in Zigong; guide service, which the scenic spot can maintain, but at the same time, tourists are very dissatisfied with the wisdom construction aspect of the scenic spot, which is weak, such as the lack of multimedia display; smart terminal; electronic explanation and guidance. These aspects require the scenic spot managers to increase investment and accelerate the wisdom construction.