A Study on The Selection of Logistics Mode of Consumer Goods for Cross Border E-commerce Exporting SMEs

Abstract

In recent years, China’s economy has entered the “new normal”, and China’s economy and trade have gradually changed from “importing country” to “exporting country”, especially under the favorable policy of the Belt and Road Initiative, it has fully stimulated the vitality of China’s import and export trade, the transaction volume has increased significantly year after year, and the cross border E-commerce of export has ushered in the golden development cycle. Cross border E-commerce SMEs are the main forces of cross border E-commerce transactions. They are mainly engaged in consumer goods transactions. They have the advantages of large volume, low profit, easy customs clearance and convenient logistics and transportation. However, with the explosive growth of cross border E-commerce exporting SMEs, the industry development dilemma is gradually recognized by enterprises. In terms of the current development status of cross border E-commerce in China, the choice of cross border logistics mode of SMEs is the biggest problem. In order to reverse the situation of short-term profit reduction and even bankruptcy due to logistics mode selections, this study first analyzes and summarizes the research of domestic and foreign scholars in recent years, and finds that scholars’ current research mainly focuses on logistics mode impact factor analysis, reverse logistics mode selection, retail logistics mode selection, domestic B2C logistics mode selection and other aspects have not been too much involved in the research on the export logistics mode selection of consumer goods. Then the study analyzes and summarizes the market operation environment of domestic cross border E-commerce SMEs in recent years, and finds that the cost generated by the intermediate links of enterprise operation is the main factor and fundamental reason restricting their development. Therefore, this study focuses on the export logistics mode selection of consumer goods of cross border E-commerce SMEs, which has theoretical and practical significance.