Analysis of Consumer Behavior of Chinese Tourism Products

Abstract

This research has revealed that the personal characteristics of tourists have a significant and positive influence on their travelling behaviour. On the contrary, it has also been found from this study that tourists’ behaviour is not always significantly impacted by their level of motivation and disposable income. On the basis of these factors, after the Covid-19 pandemic period, the Chinese tourists make their travelling related decisions.  At the end of the research it can be concluded that personal instincts significantly influence the behaviour of the tourists but external disposable income has no significant impact on tourist behaviour. It has been recommended that in future research a pilot survey would be conducted to check the effectiveness of the survey questions.