The Influence of Entrepreneurial Ability and Entrepreneurial Resources on the Growth of E-Commerce Startups in Ethnic Minority Areas - a Case Study of Chongzuo City, Guangxi, China

Abstract

This study aims to study the relationship between entrepreneurial ability, entrepreneurial resources and growth of e-commerce startups, and whether entrepreneurial ability and entrepreneurial resources affect the growth of e-commerce entrepreneurial enterprises. The sample is an e-commerce start-up company in Chongzuo city, Guangxi. Data were collected from entrepreneurs who opened e-commerce start-ups in Chongzuo city, Guangxi province. Human capital theory and resource-based theory are applied in this study. Regression analysis was used to examine the relationship between variables. The results show that the 4 independent variables of entrepreneurial ability, including opportunity identification ability, operation and management ability, communication ability, and entrepreneurial resources, including technical resources, are significantly positively correlated with the dependent variable of the growth of e-commerce startups. However, learning ability in entrepreneurship, resource integration and social network resources in entrepreneurship and growth of e-commerce startups dependent variables have no influence.